Hortinno® stands for ‘horticulture innovation’ and is the consumer quality label of the firm Hortibreed.
For more than 30 years, Hortibreed has been a prominent and passionate breeder of indoor azalea, outdoor japonica and rhododendron. The Hortibreed team works with a passion for their product, their client and the end consumer.
In the magical quest for new varieties, some 50,000 plants are sown and assessed every year. Only the best of these are retained. It takes a minimum of eight to ten years to develop a new Hortinno® cultivar and launch it onto the market. Our R&D experience enables us to market plants that are fully commercial in terms of their appearance, long flowering period, user-friendliness and durability.