Character and presentation are two key words for offering Hortinnos to consumers with success. This is why Hortinno^® invests in the following service:

Recognisable and an unique label
Any Hortinno^® is immediately recognisable at the sales point: the striking character of the plants themselves is reinforced by a neat and recognisable Hortinno^® label. Each label gives the name of the Hortinno^® variety, shows the correct flower colour, gives correct maintenance tips, and highlights specific features, such as Pure. The labels are in four languages. This makes Hortinno^® a quality label par excellence!

 

Communication
Hortinno^® communicates actively in the chain: we inform our trading partners when our sorts are available, announce new developments, and introduce new cultivated varieties on a regular basis.

Web site
Hortinno^® also communicates regularly via the web site. The site gives our partners a summary of the selection and attractive pictures and correct maintenance tips are also provided.

 

Point of Sales material
In addition to exclusive plants, Hortibreed also provides suitable marketing material. These materials promote sales of Hortinno^® to the full at the sales point (both retail sales points):

* Hortinno^® banners:
These are available in two sizes.

* Gardencards:
A3 card with attractive pictures of Hortinnos on the front. The rear side gives consumers specific information about the Hortinno^®. A garden card is available for each sort.

* Side card for Danish containers:
For an attractive presentation in Cash & Carry.

* Hortinno^® folder:
This folder is available in four languages (Dutch, English, French and German).