FlowerTrials® 2023: what is it, when & where?

FlowerTrials® 2023 are coming up. This year, more than 60 top breeders from all over the world will inspire peers and plant lovers with the latest trends. 

What are the FlowerTrials®?

The FlowerTrials® is a four-day pot and bedding plant event that this year takes place from 13 to 16 June. No fewer than 60 breeders will present their latest novelties, creative concepts and inspiring assortments here.

The Dutch town of Aalsmeer will be the beating heart, but locations in the wider surroundings will also open their doors to professionals and plant lovers.

Where Plants meet People, is the motto. And that is no exaggeration. Participants from all over the world descend on the Netherlands to share valuable expertise and discover innovations. From the very latest developments in bedding plants, container plants, indoor and outdoor potted plants to inspiring cultivation information, retail concepts and trends.

What does a breeder do?

A breeder breeds new varieties of plants. He or she does this by crossing existing varieties to create new variants. These new varieties are distinguished from their predecessors by distinct characteristics such as colour, scent, number of flowers, longevity and so on. A Hortinno azalea, for example, has a flowering period of 50 days. But there are many other developments at Hortinno.

Where and when are the FlowerTrials®?

This year's FlowerTrails will take place from 13 to 16 June, mainly in and around Aalsmeer, some 30 km below Amsterdam. Exhibitors are spread across 29 individual locations in three main geographical regions: Aalsmeer and surroundings plus the Westland in the Netherlands, and Rhineland-Westphalia in Germany.

Looking for a particular exhibitor? Find all locations in an overview here

Or use this convenient route planner


FlowerTrials 2023 : 13 - 16 june

Hortinno at the FlowerTrials®

Our team will be all set and ready to present to you our product range and novelties. A sunny explosion of azalea, rhododendron and kalmia colours!  Enjoy the late spring perfume of the new Parfumollis.

Experience a unique summer feeling & take a picture by the Hortinno® cabrio roadster – surf car! 

Where can you find Hortinno? In Aalsmeer at Takii.

How can I register for the FlowerTrials®?

Registration is free and can be done online. Fill in this form and select the exhibitors you want to visit. The list was compiled so that closely located companies are listed together.