At FlowerTrials® 2025, held at Breeders Avenue, Hortinno captures attention with two innovative garden plants: the award-winning Lila Flame Rhododendron and the brand-new, fragrant Parfumollis azalea. These exceptional bloomers bring both colour and scent to outdoor spaces, ideal for gardeners looking for originality and resilience.
Lila Flame wins silver at Plantarium | GROEN-Direkt
The Lila Flame Rhododendron won the silver medal in the Outdoor category at the Plantarium|GROEN-Direkt trade fair. This rhodo combines a deep lilac exterior with a fiery red-purple glow inside each bloom. With its compact growth, striking appearance, and unique bicolour flowers, Lila Flame is a true eye-catcher in borders, containers, or as a standalone feature.
Parfumollis: a fragrant garden plant with character
Looking for a fragrant outdoor azalea? Meet the new Parfumollis collection: a modern twist on the classic Mollis azalea, enhanced with a sweet floral scent. The blooms appear in warm tones of orange, yellow and salmon-pink, releasing a delightful aroma that draws in bees, butterflies and garden lovers alike.
Thanks to its scent, vibrant colours and strong growth, Parfumollis is the perfect ornamental plant for gardens full of life and charm.
Hortinno at FlowerTrials® 2025
From 10 to 13 June 2025, you are welcome at Breeders Avenue, near Aalsmeer. Together with five other leading breeders, we will showcase our 2025 plant innovations, including our new Rhododendron XXL collection.
Location: Mijnsherenweg 23, Kudelstaart
Date: 10 – 13 June 2025
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