With a completely renewed setup and an inspiring route along the green carpet, Breeders Avenue was once again one of the highlights of this year’s FlowerTrials®. From 10–13 June, the six participating companies received a great turnout of visitors from across the country and beyond.
High attendance, high Energy
This year, Breeders Avenue welcomed trade visitors from more than 70 countries. Visitors appreciated the clear and surprising layout, strong product presentations, and relaxed atmosphere. Valuable conversations took place between breeders, growers, traders and retail professionals.
“The joint presentation at Breeders Avenue made it easy to see many innovations in a short time. The atmosphere was professional yet accessible – exactly what you hope for at FlowerTrials.” Kathy Verney, Marketing and Product Manager at Ball Straathof
Innovations in the Novelty Gallery
First stop: the Novelty Gallery – a collective showcase featuring only the very latest introductions from each breeder:
ABZ Seeds – Queeny and Lizzy: strawberry varieties combining ornamental value and flavour.
Brandkamp – Jollies La Grande fuchsias and Ibiza chrysanthemums: colourful and versatile.
Hem Genetics – New Divinity dianthus series and vibrant Shake petunia varieties.
Hortinno by Floramor – Rhododendron XXL collection with five large-flowered innovations.
Schoneveld Breeding – The first blue cyclamen and new Joybera variants in Milkshake and Sunrise.
Takii – Black Forest Ruby seed dahlia and the award-winning FleuroStar nominee digitalis Hanabee F1 White.
These introductions reflect key industry trends such as sustainability, compact growth habits, and smart cultivation strategies – themes that resonate strongly throughout the sector.
Stronger together at one FlowerTrials®-location
Breeders Avenue is an official FlowerTrials®-location where breeders come together under one roof for a temporary but powerful collaboration. It is not a stand-alone event, but a joint showcase fully integrated within the FlowerTrials® platform. The six participants combine their strengths at a single strategic location, bringing together the drawing power of six strong brands.
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