Exclusive beauty rooted in our DNA
Hortinno: Specialist in Azaleas & Rhododendron plants
Why choose Hortinno®?
Constant top quality & durability
Hortinno® HOME - flowers for 50 days !
Hortinno® HOME - Trendy styles
Hortinno® GARDEN - Xtra large flowers
Hortinno® GARDEN - stays green throughout the winter !
High-quality flowers grown locally.
Hortinno® news
FlowerTrials® 2026: What, When, and Where?
24/04/2026
Hortinno introduces a renewed identity
16/04/2026
Hortinno is the specialist for Azalea, Rhododendron & Kalmia. You will find care tips for Azalea, Rhododendron and Kalmia.
About us
Hortinno® stands for ‘horticulture innovation’ and is the consumer quality label of the firm FlorAmor. For more than 30 years, FlorAmor Breeding has been a prominent and passionate breeder of indoor azalea, outdoor japonica and rhododendron. The FlorAmor Breeding team works with a passion for you and their product. In the magical quest for new varieties, some 50,000 plants are sown and assessed every year. Only the best of these are retained. Our R&D experience enables us to market plants that are fully commercial in terms of their appearance, long flowering period and durability.
Our advice
Azalea
- Everything you need to know about azaleas
- Caring for an azalea : here's how
- Watering Azaleas: how much and how often?
- Taking cutings from azaleas
- Pruning azalea
- Can you plant an azalea outdoors?
- How do you transplant an azalea?
- What to do if your indoor azalea has finished flowering ?
- Overwintering azaleas: What should I do?
- What should you do with a dried-out azalea?
- When do you plant an azalea outdoors?
- What is the flowering time & flowering period of an azalea?
- Purchasing an azalea: what should I look out for?
- Which azaleas are suitable for planting outdoors?
- What is the difference between azaleas and rhododendrons?
- Can I plant an indoor azalea outdoors?
Rhododendron
- Rhododendron : everything you need to know
- Caring for a rhododendron : what to do?
- When and how should you plant a rhododendron?
- How to take rhododendron cuttings?
- Pruning rhododendrons
- How do you layer a rhododendron?
- How to fertilise a rhododendron?
- How to transplant a rhododendron
- How do you propagate a rhododendron?
- How do you water a rhododendron?
- How many varieties of rhododendrons exist?
- How do you protect a rhododendron in winter?
- How tall does a rhododendron grow?
- What is the optimal planting distance between rhododendrons?
- How quickly do rhododendrons grow?
- What is the flowering time and flowering period of a rhododendron?
- What does a rhododendron leaf look like?
- Which fertilizer is suitable for rhododendrons?
- How to remove dead flowers?
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